Take a look this strange collection of sportsmen endorsements – it will make you think twice the next time you go to buy something just because it’s endorsed by a sportsman! American football Hall of Fame quarterback Joe Namath oncle famously endorsed – and wore – a line of Beautymist Pantyhose in 1974. The voiceover explains the point of the commercial featuring Namath: “This commercial will prove to the women of America that Beautymist pantyhose can make any legs look like a million dollars,” a woman says as the camera pans up a pair of legs – which appear to belong to a woman – to reveal they are actually those of the 31-year-old Namath. Throughout the television commercial Beckham attempts to steal Sharpies pens his fans hand him to sign autographs, Beckham at one point failing to manoeuvre one out of the hands of a little girl. Often times the endorsement will work out to be successful for both celebrity and brand involved, other times it doesn’t work out well at all. This does not mean that significant work was not required to make South Africa world cup ready.
How Do Sports Betting Totals Work? 80% of the sponsorship at the South Africa world cup came from sports companies alone. South Africa has hosted international events before including the 1995 Rugby World Cup, 2003 Cricket World Cup and 2009 Fifa Confederations Cup. Outside investment is essential in order for South Africa to host a successful tournament. It is expected that South Africa will receive 350,000 foreign visitors during the tournament, a lower estimate than originally thought due to the global recession and lower ticket sales than expected. The world cup in South Africa is predicted to sustain 695,000 jobs and create 159,000 new ones, both full and part time, permanent and temporary. South Africa hosted the 2010 world cup for the first time and it will undoubtedly bring economic benefits to South Africa, a developing economy with many social and economic problems and inequalities between rich and poor. South Africa was selected as the host nation due to its excellent transport, telecommunications, tourism, sporting infrastructure and well known reputation as a hospitable nation. FIFA will of course be keen to have a successful event and will assist South Africa to ensure this.
It may not be able to attract as many foreign visitors as an American or European world cup but it will still generate enough interest to have a major impact on South Africa. A major advantage for South Africa is the attraction of foreign investment and international trade and for this reason it is imperative that the hosting of the world cup goes as smoothly as possible, to project an image that South Africa is ready to cope with this type of investment and trust in their ability to handle it correctly. Hosting a world cup is an expensive commitment and as FIFA have come to realise it is not just the host country which is impacted but the global economy is affected as well. The world cup, however, is on an even bigger scale; the 2006 world cup in Germany was the most viewed event in the history of T.V. The disgraced Olympic sprinter – who was famously stripped of his 100-metre gold following a positive test for a banned substance at the 1988 Seoul Games, and outlawed for good when he failed a second drug test in 1993 – returned to endorsements in 2006 when he chose to poke fun at his steroid use in Cheetah advertising.
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